Short answer you can use in proposals:
With the same size, same cabinet family, same control, and only brightness changing, the hardware price uplift vs a 3.5k-nit baseline is typically:
5,000 nits: +20–30%
7,000–8,000 nits: +35–50%
10,000 nits: +60–90%
If your site sits between two classes, pick the higher and rely on smart dimming. You can always dim a bright screen; you cannot brighten an under-specced one at noon.
Assumptions: P8 outdoor screen fixed, 10 m² (e.g., 5 m × 2 m), same brand/cabinet/processor—brightness only changes. Prices below are screen hardware only (exclude steelwork, installation, shipping, taxes, FX swings).
| Brightness class (P8) | Hardware delta vs 3.5k | Total screen estimate (10 m²) |
| ------------------------ | ---------------------| ----------------------------|
| 3.5k nits (baseline) | — | $12,000 – $15,000|
| 5k nits | +20–30% | $14,400 – $19,500 |
| 7–8k nits | +35–50% | $16,200 – $22,500 |
| 10k nits | +60–90% | $19,200 – $28,500 |
Want your own numbers?
Set target nits → Brightness Recommendation Tool
See the budget delta → LED Screen Price Estimator
Check power & circuits → Power Consumption Estimator
Outdoor LED display cabinet specs comparison table →LED display cabinet specs comparison
Fix size & layout → LED Screen Planner
Always shaded / north-facing / under canopies: 3–5k nits
Open street, partial sun, occasional direct sun: 5–6k nits
Harsh direct sun / glass reflections / shop window installs: 7–8k nits (some windows need 10k)
Night: auto-dimming to 300–800 nits
Fast onsite test: visit at noon. If you see hard shadows, treat it as a sun-exposed site → plan ≥7k nits on P8.
Contrast collapse: blacks lift to grey; brand colors look chalky; skin tones lose depth.
Legibility loss: UI, small text, QR codes, tables and maps fail first.
Thermal stress: under-specced screens get driven 90–100% at noon → higher temperatures → faster color drift and shorter life.
Bad phone photos: the camera raises exposure; your wall looks milky on social posts.
Under-spec once and you’ll keep paying for it every sunny day.
The design power ceiling scales with brightness, but real shows average ~20–35% of peak (depends on APL/content).
Moving from 3.5k → 7–8k often doubles the ceiling the system must be built for → PSUs, wiring, thermal design all step up.
Run your own circuits and monthly bill with Power Consumption Estimator, using your target nits + typical content. Then reconcile with the Price Estimator for a CAPEX+OPEX picture.
High street storefront, afternoon sun, P8, video + people shots
→ 7–8k nits. Versus 3.5k expect +35–50%. Anything ≤6k looks foggy on bright days.
Food alley with canopies, P8, menu boards & prices, 5–10 m viewing
→ 3–5k nits is fine; if QR scanning in bright noon is common, 5k is safer (+20–30%).
Behind a glass window, P8, needs to punch through reflections
→ 8k in most cases; extreme sun/mirror-glass → 10k (+60–90%).
Noon hard shadows? Yes → 7–8k; No → 3–5k / 5–6k
Glass reflections or pale stone opposite? Yes → 7–8k / 10k
Lots of UI/small text? Choose the higher-efficiency LED/mask within the chosen class
Hot summers / coastal glare? Bump one class up and spec better sealing/thermal
How much more is P8 7–8k nits vs 5k nits?
If 3.5k → 5k is +20–30%, and 3.5k → 7–8k is +35–50%, then 5k → 7–8k typically adds another ~+10–20% (same size/cabinet).
Do I ever truly need 10,000 nits on P8?
Only in extreme cases: direct sun + mirror-glass reflections, or deep window installs that must punch through glare. Most P8 storefronts run well at 7–8k.
Does higher brightness always mean shorter life?
Not if used correctly. Spec enough headroom and rely on ambient sensors/night caps to run at comfortable averages. Under-spec forces long hours at max drive and hurts life more.
Is the price uplift the same on P6 vs P8?
The ladder is similar, but tighter pitches are more sensitive to current density/thermal, so the same brightness class may feel steeper on P6. This article focuses on P8, but the uplift pattern still applies.
P8 outdoor (same size/cabinet) brightness price uplift:
5k nits: +20–30% • 7–8k nits: +35–50% • 10k nits: +60–90% (vs 3.5k)
Torn between two classes? Choose the higher and dim intelligently.