You’re probably here because that spec sheet looks great—IP66, ≥8000 nits, 3840 Hz, aluminum cabinets—but you still don’t know which pitch fits your site, or why one quote is pricier than another. Let’s turn this into clear choices with real-world numbers.
P6.67 — close-range clarity
Best for: Storefronts, building façades on city streets, school entrances, corporate lobbies facing sidewalks (typical viewing 6–25 m).
What you gain: Sharper small text, smoother edges, readable QR codes at closer distances.
Trade-offs: Higher LED count → higher cost per m²; slightly more power and heat to manage.
P8 — balanced for mixed audiences
Best for: Plazas, mid-size venues, community squares, small stadium stands (12–40 m).
What you gain: Good readability at mid-distance with a friendlier price than P6.67.
Trade-offs: Not as crisp as P6.67 for very close viewers; still pricier than P10 for giant walls.
P10 — big and far
Best for: Highways, sports fields, large courtyards, long-range signage (20 m+).
What you gain: Lowest cost per m² at large sizes; great for big, bold layouts.
Trade-offs: Close-range text looks chunky; not ideal for QR codes or fine UI.
Quick rule: minimum comfortable viewing distance ≈ pixel pitch in meters (P8 ≈ 8 m, P10 ≈ 10 m). If your audience gets closer than that often, step down a pitch.
Within P6.67 (or P8/P10), several spec choices move price up/down:
Brightness bin (nits): 6500 vs ≥8000 vs ultra-bright bins. Higher bins use costlier LED chips.
LED brand & driver IC: Nationstar/Kinglight bins; high-refresh, low-ghosting driver ICs cost more.
Receiving/sending cards: 1920 Hz vs 3840 Hz refresh profiles; HDR/low-latency options.
Calibration level: Factory white-balance only vs full chroma & gamma calibration with report.
Maintenance style & mechanics: True front maintenance kits, anti-corrosion coatings, waterproof connectors.
Cabinet options: Curveable frames, custom sizes, quick-locks, safety latches.
Spare parts & warranty: Extra modules, PSUs, and longer warranties add to upfront cost.
These are indicative USD ranges for outdoor SMD cabinets similar to your table (aluminum, IP66, 3840 Hz). Exact quotes vary by LED bin, driver IC, controller brand, and order volume.
| Pitch | 6500–7000 nits | ≥8000 nits (daylight strong) | Typical Choice |
| ------------------- | ------------------ | ---------------------------- | -------------- |
| P6.67 (SMD2727) | $560–$720 / m² | +$30–$60 / m² | $600–$780 / m² |
| P8 (SMD3535) | $480–$620 / m² | +$25–$50 / m² | $520–$670 / m² |
| P10 (SMD3535) | $420–$520 / m² | +$20–$40 / m² | $450–$560 / m² |
Notes:
Ranges assume standard 960×960×~88 mm cabinets, 14-bit grayscale, 3840 Hz, front & rear maintenance.
Controllers, power distribution, cables, steel structure, installation, and logistics are not included.
Let’s take a middle-of-the-road spec for each pitch and add the common options buyers pick. We’ll show both 6500–7000 nits and ≥8000 nits.
10 m² @ $630 / m² (≈6500–7000 nits) → $6,300
Upgrade to ≥8000 nits (+$40 / m²) → $6,700
Typical add-ons: sending/receiving cards $300–$800, signal & power cables $150–$300, spare modules/PSUs $200–$500
Planning number: $6,700–$7,900 (screen kit + common add-ons)
10 m² @ $560 / m² (≈6500–7000 nits) → $5,600
Upgrade to ≥8000 nits (+$30 / m²) → $5,900
Add-ons similar to above
Planning number: $6,000–$7,200
10 m² @ $480 / m² (≈6500–7000 nits) → $4,800
Upgrade to ≥8000 nits (+$25 / m²) → $5,050
Add-ons similar to above
Planning number: $5,200–$6,400
Shipping, taxes, steel structure, lifts, and installation labor are project-specific. For a quick landing cost idea, use our Screen Shipping Cost Checker and confirm final routing with us.
Map the closest viewer. If people stand <8 m, start at P6.67; if they’re 8–15 m, P8; 15–25 m+, P10.
– Try our Viewing Distance Calculator to sanity-check font sizes and pitch.
Set brightness by site. South-facing glass or open plazas in full sun? Choose ≥8000 nits. Shaded façades can use ~6500–7000 nits and run cooler.
Lock refresh for cameras. If you’ll film the screen or host events, keep 3840 Hz in the BOM (less flicker on phones and broadcast cameras).
Budget with the right expectations. Use the 10 m² numbers above, then add structure + install + shipping. If your content has fine text/QR codes at close range, don’t compromise the pitch to save a few hundred dollars—you’ll pay for it in readability.
If you want to see spec trade-offs side by side, the quickest way is our LED Specs Compare Tool.