A clear, CFO-proof model for calculating the five-year Total Cost of Ownership (TCO) of a custom LED screen—plus a practical warranty checklist you can take to vendors. Built for real budgets, real uptime, and real accountability.
When teams ask “How much does a custom LED cost?”, they don’t want a one-line quote; they want forecastable spend and service certainty. Finance needs a five-year view, ops needs a parts plan, marketing needs runtime without drama. The right math answers all three—before you sign.
The demo wowed. Then your CFO slides a spreadsheet across the table: “What happens in Year 4 when modules drift? How fast do we get replacements? What’s our worst-case monthly cash burn if a PSU batch fails?”
You feel that pinch because you don’t just need a price—you need a promise you can model. Let’s build the promise into the numbers.
5-Year TCO = CapEx
+ 5 × (Energy + Content Ops + Preventive Maintenance + Monitoring/Connectivity + Insurance/Permits)
+ Expected Repairs/Spare Replenishment
− Residual Value (if transferrable)
Make it conservative; you’ll win credibility.
LED cabinets/modules (incl. masks, receiving cards)
Power supplies + control/processor/scaler
Subframe/rigging + structural engineering + electrical/data
Commissioning (uniformity, D65 calibration, brightness profiles)
Training (operators + incident runbook)
On-site spares kit (2–3% modules, PSUs, receiving/transfer cards, data/power cables)
If it isn’t itemized, assume it isn’t included.
Step A — Nameplate vs. real use:
Most outdoor walls average 18–35% of nameplate; indoor often 8–20% (auto-dimming + content mix).
Step B — Formula:
Annual kWh = (Average Power Draw in kW) × (Hours/Day) × (365)
Annual Energy Cost = Annual kWh × Local Tariff
Example (outdoor 4 × 8 m @ P8):
Nameplate: 900 W/m² → 28.8 kW max
Realistic avg: 30% → 8.64 kW
Hours: 16/day → 50,342 kWh/yr
Tariff: $0.18/kWh → $9,062/yr
Lower night brightness and darker content palettes will materially reduce this line.
Creative refresh cadence (weekly/monthly)
Dayparting & data feeds (weather, countdowns)
File QA against your processor/scaler
Rule of thumb: $300–$1,200/month depending on frequency and localization. In-house teams still have a cost—account for hours.
Quarterly: surface cleaning, visual inspection, log download
Semiannual: uniformity check, white-point touch-up
Annual: electrical/mech audit, gasket checks (outdoor), fan/thermals
Budget 1–2% of CapEx per year for preventive work (lifts included).
Remote device monitoring (temperatures, offline modules, voltage)
Data SIM or fiber, static IPs/VPN if required
City permits & inspections (outdoor) + luminance audits
Budget $50–$200/month for connectivity/monitoring; permits vary by city.
Common failures: PSUs, receiving cards, individual modules, connectors
Assume 0.5–1.5% module attrition per year depending on environment
Price a top-up spares order in Year 3 if usage is heavy or if LED binning may change
If the wall can be relocated (retail fit-outs, events), assign a conservative 10–20% residual in Year 5; otherwise, set to zero and be pleasantly surprised.
Below is a compact model you can paste into your sheet. Swap numbers; the structure holds.
| Line | Assumption | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | 5-Year Total |
| --------------- | ---------------- | ----------- | -----| -------- | -----| ---------- | ----------- |
| CapEx | Hardware + install + spares | $145,000 | — | — | — | — | $145,000 |
| Energy | 8.64 kW × 16 h × $0.18 | 9,062 | 9,334 | 9,614 | 9,902 | 10,199 | 48,111 |
| Content Ops | $700/mo | 8,400 | 8,652 | 8,912 | 9,179 | 9,454 | 44,597 |
| Preventive Maint. | 1.2% CapEx | 1,740 | 1,792 | 1,846 | 1,901 | 1,958 | 9,237 |
| Monitoring/Conn. | $120/mo | 1,440 | 1,483 | 1,528 | 1,574 | 1,621 | 7,646 |
| Permits/Compliance | City-specific | 1,200 | 600 | 600 | 600 | 600 | 3,600 |
| Repairs/Spares Top-up | Attrition + PSU batch | 0 | 0 | 5,000 | 1,500 | 1,500 | 8,000 |
| Subtotal | | 166,842 | 21,861 | 27,500 | 24,656 | 25,332 | 266,191 |
| Residual Value | 15% CapEx if relocatable | | | | | −21,750 | — |
| 5-Year TCO | | | | | | | $244,441 |
Now your CFO can divide TCO by projected five-year incremental gross margin to see payback and IRR. If your LED drives $75k/yr gross margin, the payback is ~1.95 years and five-year ROI is comfortably positive.
Scope & Term
3–5 years parts & labor (not parts only)
Coverage for PSUs, receiving cards, modules, control system, and field labor rates
Performance Guarantees
Brightness retention ≥70% at term end
Color uniformity ΔE threshold across modules (state target)
Dead-pixel policy (max per sqm and adjacency rules)
Service SLAs
Response time (e.g., next business day remote, 72-hour on-site)
Advance replacement shipping windows for modules/PSUs/cards
Escalation path (manufacturer ↔ integrator ↔ you)
Spares & Compatibility
On-site spares kit delivered day one (2–3% modules + PSUs + cards)
Form/fit/function compatibility clause if model is superseded (no mixed-bin surprises)
Exclusions & Protections
Clear stance on surge/lightning; require upstream protection spec
Vandalism & water ingress exclusions—confirm IP rating responsibilities
Cleaning chemicals and procedures approved (so maintenance doesn’t void coverage)
Lifecycle & Security
Firmware update cadence and support horizon beyond warranty
End-of-life parts availability commitment (e.g., 5 years after last ship)
Documentation
Factory burn-in reports, binning records, UL/CE/IP/EMC certificates
As-built drawings, load paths, calibration profiles, and runbook for incidents
Print this. Hand it to vendors. If they balk, you just avoided future pain.
Auto-dimming profiles: Every 100 nits you save at night is real money and happier neighbors.
Content design: High-contrast, darker backgrounds reduce average power draw without hurting readability.
Preventive beats corrective: A $300 inspection avoids a $3,000 outage.
Right-sizing pixel pitch: Don’t overbuy resolution the street can’t see. Spend the delta on warranty and spares.
Turn this into a decision memo with our templates:
Brightness, Dimming & Compliance for Outdoor LED
Send us three things—photos, true viewing distances, and your operating hours. We’ll return a right-sized CUSTOM LED SCREEN spec, a five-year cost curve, and a warranty redline you can negotiate tomorrow.